When you’re ready to take the next step toward selling your home, we’re here to help. We will put together a full marketing plan, with both print and online advertising, as well as an effective price. A well priced home is more likely to generate competing offers, which can drive up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.
In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the Western Upstate MLS, new listings flyers and packets, print publications and Scarborough & Associates Realty‘s international network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
Some people say a picture is worth a thousand words, but in our opinion, a single picture can sometimes make or break the sale. So many buyers will rule out a house solely based on the pictures they see on the internet or other marketing. For that reason, you have to make sure your pictures are great, if not perfect. We strive to provide our clients with the best real estate photography, from wide-angle to HDR.
In addition, we’ll use our innovative website, and dozens of other real estate websites fed through our MLS to make your listing highly visible. We have worked diligently to find websites that best promote our listings, and were not “standard”. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.
Social media should also be a very large part of the home marketing process. It shouldn’t simply be treated as a “once and done” marketing method, since it is a process. Scarborough & Associates Realty places a high emphasis on social media when marketing homes for sale, and our listings reach thousands of potential home buyers within the first 24 hours!
We treat the negotiation of our contracts as our top priority when we get to that point. It continually amazes us that some agents will submit offers with no data to back up their position, and that is the exact opposite approach that we take. We will use the data to justify our position, making it almost impossible for them argue differently. As your professional aide, we also oversee all paperwork related to the sale.
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